Ask three agencies in Kochi what a 30-second ad film costs and you will get three replies that say “depends on the requirement” and a meeting invite. Nobody in Kerala publishes video numbers, which is why this page does. Below is our actual 2026 rate card for AI video production — reels, ad films, product videos, real estate walkthroughs — what the same ad costs as a traditional shoot, and the five things that genuinely move the price. Every figure is inclusive of production and sound, and it is the same figure we quote on WhatsApp.
An AI video is not one cost. It is six, and an agency quoting you a single number without a breakdown is averaging across all of them — which is how a ₹1,600 reel turns into ₹9,000 by the time it is delivered. Here is what sits inside the number.
Read that list again and notice where the money is: editing, voice and revisions. The AI itself is the cheapest part. Any rate card priced “per second of AI footage” is measuring the wrong thing.
These are published rates, not starting points. Sound design, licensed music, captions and one revision round are included in every line.
| Deliverable | What you get | Price |
|---|---|---|
| 15-second AI reel | One hook, 9:16, AI visuals, sound design, captions, 1 revision | ₹900 |
| 30-second AI reel | Script, AI visuals, sound design, licensed music, captions, 1 revision | ₹1,600 ₹1,000 intro rate, first reel |
| 30–45s AI ad film | Two hook variants, human voiceover, 9:16 + 1:1 cuts, 2 revisions | ₹4,500 |
| Product video (45–60s) | Your real product kept in frame, 4–5 scenes, two aspect ratios | ₹6,000 |
| Real estate walkthrough | Up to 60s, your site footage plus AI scene extension, Malayalam or English voiceover | ₹7,500 |
| Monthly reel pack | 8 × 30-second reels, delivered two per week, two ratios each | ₹11,000/month |
The ₹1,000 intro rate exists for one reason: most Kerala businesses have never bought an AI video and do not want to find out what it looks like by committing to a pack. One reel at ₹1,000, full commercial rights, no retainer. If it does not perform, you have lost a thousand rupees.
Not included: ad spend (we never mark up media), paid stock footage if a brief needs it, and real-actor fees on a hybrid shoot. Those are passed through at cost. For how this sits alongside everything else a Kerala business buys, our digital marketing cost breakdown for Kerala covers websites, management and ads in the same published-price format.
One brief: a 30-second product ad for a Kerala retail brand, vertical, for Instagram and Meta ads. Here is the same job costed both ways, using what production houses in Kochi and Trivandrum actually charge in 2026.
| Line item | Traditional shoot | AI production |
|---|---|---|
| Script and pre-production | ₹5,000–₹8,000 | Included |
| Crew, camera, lighting | ₹12,000–₹20,000 | — |
| Location and permissions | ₹3,000–₹10,000 | — |
| Talent / model | ₹5,000–₹12,000 | — |
| Editing, colour, sound | ₹8,000–₹12,000 | Included |
| Extra variants of same ad | Reshoot, or recut at ₹3,000 each | ₹400–₹600 each |
| Total | ₹35,000–₹60,000 | ₹1,600–₹4,500 |
| Calendar days | 12–18 days | 2–4 days |
That is roughly a tenth of the cost and a fifth of the time — but the honest version of this table needs its caveats, because the gap is not free money.
A shoot buys you three things AI cannot generate: your actual premises, your actual people, and footage you own outright that will still look right in three years. If you run a showroom in Thrissur, a restaurant in Kozhikode or a clinic anywhere, the place is the product, and an hour of phone footage of the real thing beats a generated interior every time. We will tell you that rather than sell you a reel.
Where AI wins outright is volume and testing. Eight hook variants of one idea costs about ₹4,000 in AI and is simply not purchasable as a shoot. That matters because creative fatigue, not budget, is what kills most Meta campaigns in Kerala — the reason we build reels and video content in batches rather than one hero film at a time.
Five things, in rough order of how often they turn a ₹1,600 quote into a ₹6,000 one. None of them are secret and all of them are decisions you control.
| What you add | What it costs | Why |
|---|---|---|
| Custom recurring character | +₹2,500 once, then free | A consistent presenter across every video needs a locked character reference built and tested first. Pays for itself by the fourth reel. |
| Lip-sync to spoken script | +₹800–₹1,500 | Mouth movement has to match audio frame by frame. High rejection rate, so more generation and more edit time. |
| Malayalam voice | +₹600–₹1,200 | Short hooks are fine synthetic. Anything past ten seconds we record with a real voice, because synthetic Malayalam and Manglish code-mixing still sound off to a native ear. |
| Extra variants | +₹400–₹600 each | New hook, new ratio, new language on an existing build. The cheapest line on this page and the one that most improves ad results. |
| Revision rounds past the first | +₹500 per round | A revision regenerates footage rather than adjusting a timeline. Two rounds is plenty when the brief was specific. |
One more, less obvious: rush delivery inside 24 hours adds 40%, and we will only accept it if the script is already approved. Compressing the approval loop is what breaks AI video, not compressing the production.
Most of the cost overruns we see come from vague briefs, not greedy quoting. Send these seven things with your first message and the price you are quoted is the price you pay.
If you want the longer version of the production argument — where AI video fails, what the disclosure rules are, and how it performs against studio creative — that is in our post on AI UGC video production for Kerala businesses.
Quick answers to common questions on this topic.
WhatsApp us the word AI VIDEO with one photo of your product and we’ll send back a free 10-second sample — your product, no charge, no retainer. Decide after you’ve seen it.